Don’t Join the Stubhub Affiliate Program
For those of you looking to join Stubhub’s affiliate program, please don’t. Even if you think I’m a bloody wanker that doesn’t know what he’s spouting on about at least research and try out TicketNetwork and TicketsNow before you commit. Believe me over time you will thank me.
With that out of the way, let me welcome you to the fresh hell that was my July. I have some ticket related websites that send traffic over to Stubhub. It’s been a profitable relationship over the past year, but had been growing worrisome. They had a tiered commission structure where you were rewarded if you sold more product which was a positive thing. You should reward your best affiliates by giving them something extra for performing. Well that extra commission (everything earned over 7%), started getting tacked on to the following month’s commission check. Definitely a pain in reporting and annoying that they were holding onto a slice of your commissions for an extra month.
Then came the policy change. They decided they would stop paying for anything save the last click. In other words, if the traffic came in via a Google PPC ad or a natural search item, your cookie would be overlooked in favor of this newer channel. Effectively this pretty much kills the concept of cookie sales, but whatever I thought. This shouldn’t affect commissions by more than 10% or 20% at the most. Well I sign into my account one day and half of my commissions had been wiped out as being ‘Unqualified Leads.’ I contacted them about their mistake, and they were adamant that their systems were working properly. Well adding insult to injury, a couple of days later all of my commissions for the month had been erased, all tagged as ‘Unqualified Leads.’ I’d already been researching other options for sending my ticket traffic so I began the transition of moving my links over. For some real fun watch the debacle unfold in real time on ABestWeb.
Well wouldn’t you know it, but about a week later I get an email saying Stubhub had a major f%$k up in how they were logging traffic and all commissions for July would be reinstated. But had they really learned their lesson? Apparently not because at the bottom of the email they said they’d be reinstituting this failed experiment next month. It didn’t matter to me. I’d already lost all trust in this once profitable relationship and told myself I wouldn’t be dealing with this utter incompetence again.
So all is well and the commissions are back right? Not so fast sparky. After being reinstated for about a week, the commissions disappear once again. Stubhub said I’d broken a terms of condition issue of Commission Junction concerning forwarding traffic. There was an old defunct ticket website I used to run which got next to no traffic. I had no way of processing the stray orders that would filter in from time to time so I’d decided to temporarily forward these users over to Stubhub so they could find what they were looking for. Per the CJ reports, this website accounted for less than 1% of our total commissions for the month/year. Instead of backing out of these questionable transactions, Stubhub used this as an excuse to withhold our entire July commissions. This is just flat out theft at its best, and proved to me that they would go out of their way to find any excuse not to pay their affiliates for the commissions they’d rightful earned. Unfortunately there’s not much I can do to hold their feet to the fire. Affiliates hold little to no recourse when it comes to making a provider pay up past taking your traffic elsewhere.
This whole ordeal is baffling to me. Why would you want to piss off your affiliate base? These are the people who promote your company and drive traffic to your business. Unlike other advertising mediums, affiliates get paid on production. You know if you are shelling out money to them that there is a sale corresponding to it. Not to mention, the affiliate very possibly just brought you a lifetime customer, and all you had to pay for them is a small percentage of that first sale. These affiliates can just as easily switch their links over to promote your competition and utilize that once profitable forum to instead expose your shady business practices.
At the end of the day, I may have had a very costly month with regard to money lost, general headaches and lots of wasted time & effort, but hopefully this horrible experience will save you from having the same problems with this company.
Tags: Affiliate Programs, stubhub